Longacre Square Partners

Kural Design worked with the principals of this full-service corporate, financial, and special situations communications firm to create a cohesive and effective brand identity. This process involved conducting extensive research to understand the company's target audience, competitive landscape, and business goals, developing a brand positioning statement to define the company's unique value proposition and brand personality, designing a set of brand guidelines to outline the company's visual branding elements, and implementing the new brand identity across all marketing materials and channels. Throughout the process, we maintained consistent communication with the company to ensure that the final result aligned with their business goals and resonated with their target audience.