Printed Lookbooks and Marketing Collertal
We’ve designed and printed the collateral for numerous JCPenney “Partnered Designer Home Brands.” These include Cindy Crawford’s Style and Chris Madden Home, as well as JCPenney “Partnered Fashion Brands,” such as Charlette Ronson’s I ♥ Ronson, Mary Kate and Ashley Olsen’s Olsenboye, Nicole Miller’s Nicole and many more. We supervised each project from start to finish—from design to press checks—ensuring the best final product for each job.
Interactive Look Books
We designed and programmed a beautiful online look book to complement and showcase each of the many JCPenney Home Brands and celebrity-partnered brands. This work included the development of a highly efficient template that helped simplify seasonal updates, product launches and the creation of any additional look books.
