Printed Lookbooks and Marketing Collertal

We’ve designed and printed the collateral for numerous JCPenney “Partnered Designer Home Brands.” These include Cindy Crawford’s Style and Chris Madden Home, as well as JCPenney “Partnered Fashion Brands,” such as Charlette Ronson’s I ♥ Ronson, Mary Kate and Ashley Olsen’s Olsenboye, Nicole Miller’s Nicole and many more. We supervised each project from start to finish—from design to press checks—ensuring the best final product for each job.

JCPenney Slide 03 - kural design work
JCPenney Slide 05 - kural design work
JCPenney Slide 01 - kural design work

Interactive Look Books

We designed and programmed a beautiful online look book to complement and showcase each of the many JCPenney Home Brands and celebrity-partnered brands. This work included the development of a highly efficient template that helped simplify seasonal updates, product launches and the creation of any additional look books.

JCPenney Slide 06 - kural design work
JCPenney Slide 07 - kural design work