FedHall

Kural Design redesigned the brand identity and developed a new website for Federal Hall Policy Advisors, LLC, a government affairs firm. The process included research on the company’s goals, target audience, and competitors, creating a new logo and visual identity, and designing and developing a visually striking, easy-to-navigate website with clear calls to action, detailed information on services, and a news section. The result was a professional website that effectively communicates the value and expertise of Federal Hall Policy Advisors, LLC.

ClientFederal Hall Policy AdvisorsServicesBrand Identity, Web Design and Web Development Year2021Linkfedhall.com

Logo lockup, Color Palette and Typography:

Pantone® 302 C
C94 M70 Y43 K32
R24 G64 B89
HEX #184059

Pantone® 172 C
C0 M85 Y100 K0
R255 G74 B0
HEX #FF4A00

Pantone® 7689 C
C79 M29 Y11 K0
R31 G146 B191
HEX #1F92BF

FedHall Custom Gradient 1
HEX #184059
HEX #FF4A00
HEX #1F92BF

FedHall Custom Gradient 2
HEX #1F92BF
HEX #184059

Primary:

PT Sans

Secondary:

Georgia


Web Design and Development:

Printed material and digital assets: