Kural Design and Longacre Square Partners collaborated to develop the new brand and touchpoints for financial firm ARINI. Kural Design was responsible for designing the company’s brand identity, website, and marketing assets. Longacre Square, a full-service communications firm, focused on promoting the new brand and messaging through various PR channels. Together, the firms successfully established a strong and consistent brand image for ARINI.
ClientARINIServicesBrand Identity, Web Design and DevelopmentYear2020Linkarini.com
Kural Design worked in close partnership with Longacre Square Partners to develop a brand identity that was visually impactful and aligned with ARINI's values. The teams researched and analyzed the target audience, competitors, and industry trends to gain a deep understanding of the market and the brand's positioning. Based on this research, they crafted a brand strategy and messaging that effectively communicated ARINI's unique selling points. The brand's visual elements, such as the logo, typography, color palette, and imagery, were designed to reflect the brand strategy and messaging. Throughout the process, Kural Design's approach was strategic, research-driven, and collaborative to ensure that the brand identity effectively represents ARINI and helps them stand out in the market.
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