Google Page Rank can be frustrating to those who don’t understand how page rank works and why SEO is important. Here are 3 vital factors to improving your google page rank, according to Digital360. (Linking to source articles or reference information is an example of good SEO.) I will do my best to add to their well-written article.
1. Good Content for increased Google Page Rank
Create meaningful, relevant, informative content for your posts and pages. Your content has to add to the great fabric of the subject matter you are writing about. Your competitors are following good SEO practices, so they are also adding meaningful, relevant and informative content, which can make it a challenge for you to find new, useful perspectives.
If you want your website on page 1 of a google search, hire a reputable SEO agency … a very good, reputable SEO agency. Why? because there are shady practices that can get your website blacklisted from a google search entirely. Here is a list of “Black Hat Practices” to stay away from:
- Cloaking
- Creating duplicate content
- Click fraud practices
- Spamdexing
- Keyword stuffing
- Doorway pages
Black Hat Techniques Used Today (written by Kasia Perzyńska) is a great article defining these practices. It is over at unamo.com.
SEO is very time consuming. Making sure your web content gets seen by the right audience is hard work. SEO professionals keep on top of the ever-changing rules and trends to make sure your company gets a fair Google placement.
Hiring an SEO company
- Have a realistic budget (small businesses, $500–$1000 per month)
- Do your research first
- Be wary of SEO companies that cold call you and promise that they can get you to page 1 on google
- Ask a lot of questions. Here is a great article written by Gillon Hunter regarding asking questions when hiring a SEO professional
Handling SEO on your own
If you are new to SEO (Search Engine Optimization), here is an article with helpful links written by Search Engine Journal Online. Good SEO leads to a higher organic Google page rank.
2. Link building for increased Google Page Rank
Link building refers to the process of getting external high ranking pages to link to your website. This can and will happen if you remember factor 1 – Good Content. Have you ever heard “Build it and they will come”? Well, write good content and they will link. In the first paragraph, I linked to the article by Digital360 that inspired me to write this post. Kural Design doesn’t have a high-ranking website but it is a backlink for them.
Link building can be face to face. You should be promoting your website, specific pages of your site and posts/articles of interest. If a vendor wants you to promote their products, they should promote your services. Links are votes of confidence, endorsements and relationship building.
3. RankBrain
Google uses a machine-learning artificial intelligence system called RankBrain to help retrieve its search results. Machine-learning is when computers teach themselves instead of human keying in information (AI). RankBrain is part of Google’s search “algorithm,” which scans billions of pages and find the pages most relevant for particular queries. Read this article, written by Danny Sullivan at searchengineland.com, to find out more.
What does this article have to do with design?
There is design in everything, including SEO. The ability to make company websites, a specific webpage or pages rise above their competitors is a process. When plotted out perfectly, it’s a beautiful thing.
At Kural Design, we challenge ourselves everyday to make sure our client’s brands follow SEO standards and organically receive the traffic they deserve. We have established relationships with various SEO professionals to elevate web presence and increase Google Page Rank. Contact us on how we can help you.