We stopped by the HOW design live 2017 exhibit hall (Chicago) on May 4th, 2017 and visited as many booths as we could. Overall, it was a nice exhibit with knowledgeable vendors and great samples. There were plenty of keynote presentations, guest speakers and other special ticketed-events to attend. Since this was our first year attending, we decided to roam the exhibit hall.
We arrived at the Hyatt Regency Chicago at 12pm, picked up our badges and programs, then headed downstairs to wait for the exhibit hall doors to open at 12:30pm. First we visited the International Paper booth. The exhibit was a big tunnel constructed entirely out of paper, entitled “What keeps you up at night?” The interior of the tunnel contained an amazing graphic that changed as each of the rotating (red, green, blue) LED lights lit up. The pictures below show a take-away packet from the Tunnel exhibit. The packet included a folded poster of the graphic, a RGB filter card, and an instruction sheet. Before filing it away in the idea library, we unfolded the poster and had some fun. It is a great example of “forward-thinking” printing.
International Paper
After collecting samples from International Paper, we moved through the rest of the exhibit hall, which was filled inspiration for our upcoming projects and suggestions that will help us enhance our clients’ voices in the market place.
A few standouts for me were:
Taylor Box Anything that needs to be placed in a box.
Corporate Image Binder and Folders. Kural Design will design it and they will print it.
Mingo Press We love to work with Mingo Press. Quality work and great customer service.
Sappi Paper has always delivered wonderful products for Kural Design. We had a great talk with one of their representatives, Amy. It was very educational, and we’re happy to have had the chance for an in depth conversation.
Mohawk Booth. We stopped by Mohawk, and Sabine Lenz greeted us with PaperSpecs printed on Mohawk Paper, a valuable resource for print.

We use MOO for our brand pack and we recommend them constantly. Great packaging! Great brand!