What Kural Design is About
We understand that the small things make all the difference. Our marketing communications solutions are creative and completely aligned with your brand, no matter what medium you’re using: print collateral, web interactive or even video. You’re looking for results, and we’re a company about big ideas that can get you there. Please view our work.
Our Process
We fuse insight and industry-standard processes to develop effective design solutions.
Research
Brand Review
Competitor Research
Marketplace Review
Concept
Brainstorm
Explore
Structure
Design
Create
Simplify
Refine
Review
Presenting
Feedback
Revise
Implement
Prototype
Align
Launch
Principals and Players
Our team has broad experience and a passion for details.
Karl P. Bischoff
Karl’s specialty is print- and web-design that fuses discerning creative work and excellent production. He knows that the key to communicating the essence of the brand in every project starts with balanced and clean composition. He ties this to highly effective and efficient production techniques, whether working in the print or digital world. The concept of “beautiful designs, beautifully executed” grows from Karl’s ongoing interest in the world of professional photography.
Laural A. Bischoff
Laural’s mark on the world of project planning and customer engagement comes from her crystal clear understanding of brand identity and a pinpoint focus on the customer. Laural realizes that the brand is much like the lead in a show; everything must center on the brand and ensure its growth. How do you help a brand succeed? By knowing the precise planning and timing needs on all sides of a project. This allows for the creation of the remarkable designs and communications pieces associated with impactful brands.
Curtis Balom
Every brand has a story to tell. Curtis specializes in crafting content that tells that story by building on the brand identity and strategy, aligning your brand across all channels, whether you’re speaking to clients or employees, online or on paper. Curtis writes not only brochures and presentations, but also technical content, such as content strategies, websites, messaging matrixes and style guides.
Garrett Tershel
Garrett is a website designer and backend code developer who specializes in PHP, JavaScript and jQuery. He enjoys solving complex problems by developing structured plans and working with talented people. Garrett's philosophy is “Don't take time to complain, take time to make it better.”