5 Important Notes for a Business Website

For any business type i.e. start-up, local, B2B, etc., your website is a virtual storefront. If you don’t have an actual brick and mortar store, it is the most important presence you have. The survival of your business and brand depends on the experience that your clientele receives from your website.

1. Design

From the ease of use, interactivity, presentation, and collection of information, the design is critical. In our experience, the design is overlooked by content. There are many local design firms out there. We recommend getting estimates, asking questions, and choosing the firm that best fits your business needs.

DIY Design – If the budget is small, one can try to tackle their own website. There isn’t anything wrong with this approach, but the margin for error is large. DIY designing takes planning. If you don’t have someone to bounce ideas off of, your website might suffer from bloated copy, a mismatched color palette, stock photography everywhere syndrome, scaling issues, and the most hated Display Fonts for readable text.

Not all, but a lot of people believe that design is serious but not serious enough to pay for it. “I have a “relative/friend” that can design anything for $500″. We have been told this numerous times.

TIP: No budget is too small for hiring a design firm in a consultant capacity. 

2. Functionality

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Functionality is critical. I’m referring to how the site is built to handle everyday tasks. Is it responsive? Design a website with intuitive navigation. Users should be able to find what they’re looking for without unnecessary clicks easily. A well-organized menu structure, clear headings, and a logical flow of information contribute to a positive user experience.

3. Content

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Providing relevant content that your readers want is difficult if you do not know what they want or need. Content should answer the question, “What am I gaining by viewing this material?”.  Provide high-quality and relevant content that addresses the needs of your target audience. This includes clear product or service descriptions, engaging visuals, and, if applicable, a blog or news section to keep your audience informed. Quality content not only attracts visitors but also enhances your website’s search engine visibility.

4. Call to Action

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Make it easy for visitors to get in touch with you. Display your contact information prominently, including a contact form for inquiries. Additionally, strategically place calls-to-action (CTAs) throughout the site, prompting users to take desired actions, such as making a purchase, signing up for newsletters, or requesting more information.

5. Credibility

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A good website instills trust in its visitors. Good website design considers this by incorporating items that help identify you as a legitimate resource. By utilizing verified links, clearly stating your identity/contact info, and employing social media proof, your website will be validated.

Contact with us. We’ll achieve all 5 factors for you so you can concentrate on your business.